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UNLOCK YOUR SPOT

Live Streaming Workshop Begins September 15

Your Server-Side Blueprint To Stop Losing Up To 50% Of Your Conversion Data

Create future-proof tracking systems that work through iOS updates, Chrome changes, and privacy restrictions – using zero back-end development

BONUS: 3-Day MCP Implementation Lab – hands-on AI integration for GTM & GA4, from setup to live client deployment

While your competitors scramble to explain 30-50% data loss to frustrated clients, you could be the consultant who delivers tracking systems that actually work – commanding premium fees and building waitlists of prospects who need your expertise.

That's exactly what server-side tracking delivers – and over the course of just 12 hours across 6 intensive sessions, we're going to show you how to master it in The Server-Side Blueprint, built on Stape's proven server-side infrastruture.

  • Live Implementation with active consultants and industry legends
  • Zero Developer Skills Required
  • Client-Ready Systems in 12 Hours
  • Immune to most privacy updates
LEARN MORE ABOUT THE BLUEPRINT →

"How We Help Consultants Master Server-Side Tracking in Just 12 Hours"

Watch this training to see exactly how our blueprint works

Prefer to read? Scroll down for full details

The uncomfortable truth about your client's tracking right now

Data analytics dashboard

Every single day, your clients are hemorrhaging conversion data.

iOS updates block 40% of their Facebook tracking. Ad blockers eliminate another 20-30% of their analytics. Safari's Intelligent Tracking Prevention makes attribution a guessing game. Chrome's privacy changes are getting worse every quarter.

And what's your response when clients ask why their numbers don't add up?

"Well, tracking is complicated these days..."
"iOS updates have made attribution challenging..."
"We need to account for data loss in our reporting..."

You're not wrong. But you're also not solving the problem.

Meanwhile, elite consultants are delivering tracking systems that capture nearly 100% of conversion data, work seamlessly regardless of privacy updates, and make them indispensable to their clients.

The difference? They've mastered server-side tracking.

Why server-side tracking is no longer optional for serious consultants

Client-side tracking is fundamentally broken.

When someone visits your client's website, their browser decides what data gets sent to Facebook, Google, and analytics platforms. And increasingly, browsers are saying "no thanks."

Server-side tracking flips this equation. Instead of relying on the visitor's browser, your client's server handles all communication with advertising platforms and analytics tools.

The difference is dramatic:

Client-Side vs. Server-Side: The Reality Every Consultant Faces
ChallengeClient-Side TrackingServer-Side Tracking
iOS 14.5+ Impact
30-50% data loss from ATT restrictions
Improves capture, but still subject to ATT/consent and browser limits.
Ad Blocker Interference
25% of users block tracking completely
More resilient to blockers; not invisible.
Browser Privacy Updates
Chrome, Safari, Firefox constantly limiting data
Less exposed than client-side, but still impacted.
Cross-Domain Tracking
Broken user journeys, duplicate sessions
Can support cross-domain when linker/IDs are implemented.
Page Load Speed
Multiple scripts slow site performance
Fewer/lighter client scripts → typical speed gains.
Data Accuracy
20-40% under-reporting standard
Client-side can under-report; server-side usually improves capture but still loses opted-out/blocked traffic.
Campaign Attribution
Last-click bias, missing touchpoints
Better stitching/options server-to-server, not complete.
Setup Complexity
Different implementation per platform
Centralized setup reduces duplication, but per-destination config remains.
Data Control
Limited by third-party restrictions
Greater control and filtering at the server.
Future-Proofing
Constantly breaking with updates
More adaptable to policy changes, not immune.

The bottom line: Client-side tracking is like trying to measure your client's marketing performance through a broken telescope. Server-side tracking gives you the full picture.

And here's what most consultants miss: This isn't just about better data – it's about staying relevant.

About MeasureU: The Analytics Education Leader Behind This Workshop
MeasureU Logo

The Server-Side Blueprint Workshop is brought to you by MeasureU, the premier destination for advanced analytics and measurement training.

Since 2010, the founders of MeasureU have educated over 50,000 marketers, consultants, and agencies through comprehensive programs in Google Analytics, Google Tag Manager, and advanced measurement strategies. Our students include teams from Fortune 500 companies, leading digital agencies, and top-performing independent consultants.

Why MeasureU created this workshop:

We've watched countless skilled consultants struggle with broken tracking and data attribution issues. Meanwhile, the small group who've mastered server-side implementation have gained an enormous competitive advantage.

This workshop represents our commitment to democratizing advanced measurement skills. Instead of server-side tracking remaining the exclusive domain of enterprise agencies with dedicated development teams, we're making it accessible to any serious consultant.

Our instructor team combines MeasureU's proven educational methodology with Stape's cutting-edge technology and industry legends like Simo Ahava. This collaboration ensures you receive both theoretical understanding and practical implementation skills.

When you checkout on measureu.com, you're purchasing from the same trusted education platform that has trained the analytics teams at companies like Shopify, HubSpot, and thousands of successful agencies worldwide.

The Stape advantage: Enterprise-level server-side tracking without the complexity

Stape Logo

After testing every major server-side solution, we've found that Stape delivers the perfect balance of power and simplicity.

What makes Stape different:

  • No cloud platform management – Stape handles all the server infrastructure
  • Visual interface – Deploy server-side tracking through familiar GTM workflows
  • Proven at scale – Processing billions of requests for enterprise clients
  • Cost-effective – Typically $39-99/month vs. $300-500/month for cloud alternatives
  • Lightning-fast deployment – New implementations in hours, not weeks

This is why Fortune 500 companies and leading agencies choose Stape over building their own server-side infrastructure.

And it's exactly what we'll teach you to master in just 12 hours.

What you'll accomplish in our 6 intensive sessions

By the end of our 12 hours together, you'll have working server-side tracking systems and the confidence to implement for any client. This isn't theoretical training.

Sessions 1-2: Server-Side Foundations & Deployment

(September 15 & 17)

Session 1: Master the Fundamentals

  • Understand how GTM server-side actually works
  • Assess technical and business readiness for any client
  • Calculate ROI and cost projections
  • Navigate the Stape platform like a pro

Session 2: Deploy Your First Server-Side System

  • Create your server-side container in GTM
  • Deploy the container on Stape infrastructure
  • Configure custom domains for first-party data collection
  • Implement GA4 server-side tracking
Server Side Foundation

What you'll have: A working server-side tracking system capturing clean GA4 data

Sessions 3-4: Advanced Implementation & Ad Blocker Immunity

(September 22 & 24)

Session 3: Bulletproof Your Tracking

  • Configure custom loaders that bypass ad blockers
  • Implement GA4 bypass techniques
  • Master first-party cookie strategies
  • Deploy same-origin setups for enterprise security

Session 4: Meta Ads Server-Side Mastery

  • Implement Meta Conversion API with deduplication
  • Configure User Provided Data for enhanced attribution
  • Set up offline conversion tracking
  • Troubleshoot common Facebook tracking issues
Advanced Implementation

What you'll have: Ad-blocker-proof tracking that captures Meta conversions other consultants miss

Sessions 5-6: Google Ads Integration & Professional Monitoring

(September 29 & October 1)

Session 5: Google Ads Server-Side Excellence

  • Configure Google Ads tracking through server-side
  • Implement remarketing with custom parameters
  • Set up User Provided Data for Google Ads
  • Deploy offline conversion tracking

Session 6: Professional Management & Monitoring

  • Implement consent mode for GDPR/privacy compliance
  • Configure server log monitoring and alert systems
  • Analyze server-side tracking impact with reporting
  • Set up multi-client management via Stape
Google Ads Integration

What you'll have: Complete server-side mastery with professional monitoring and management capabilities

Professional Certificate That Sets You Apart

Earn Your Server-Side Implementation Certificate of Completion

Stape Certificate of Completion

Upon completing The Server-Side Blueprint Workshop, you'll receive an official Server-Side Implementation Certificate of Completion co-signed by Stape and MeasureU.

Why this certificate matters:

  • Client Confidence – Tangible proof of your advanced tracking expertise
  • Premium Positioning – Differentiate from consultants using basic tracking
  • Proposal Power – Include certificate in client presentations and contracts
  • Network Recognition – Join the verified directory of completed specialists
  • Professional Credibility – LinkedIn-ready credential that demonstrates expertise

Your certificate includes a unique verification number and QR code that potential clients can scan to confirm your training completion and expertise level.

This credential provides concrete evidence of your server-side mastery when competing for client projects or justifying your expertise in proposals.

But wait... there's something even more revolutionary coming

Everything I've described so far... that's just the foundation.

Because on October 14-16, we're adding something that will completely transform how you work with Google Tag Manager.

MCP Workshop placeholder

MCPs Are The AI breakthrough that's automating GTM workflow for elite consultants

Recently, our team cracked something that honestly blew my mind. We've got an MCP workflow that takes plain-English requests and turns them into actual GTM web tag/trigger updates and server-side GTM setup.

What used to eat up entire afternoons now happens in minutes.

Here's what actually happened: We connected AI to a Tag Manager container through MCP servers and asked it to audit the container.

In seconds, it returned: Total tag count, GA4 config status, complete inventory of all GA4 events, server container URL verification, and detailed recommendations.

Then we asked it to create a new server container and Stape server.

60 seconds later? Done.

New server-side container, ready with the Stape server running and linked.

Why MCP is the secret weapon elite agencies don't want you to know about

Model Context Protocol isn't just another AI tool. It's a fundamental shift in how AI can interact with your business systems. Think of MCP as a translator between AI and your business tools. Instead of getting generic AI advice, you get AI that actually knows your data and can take action on your systems.

MCP Secret Weapon

What you can connect through MCP servers:

  • Google Tag Manager (web and server)
  • Google Analytics properties
  • Google Sheets and databases
  • CRM systems
  • Email platforms
  • Project management tools

What this means for your practice:

  • GTM audits in 2 minutes, not 2 hours
  • Automated tag setup from plain-English
  • Intelligent troubleshooting
  • Scalable client management
  • Professional reporting from real data

The agencies that master MCP first will have an enormous competitive advantage. The ones that wait will be competing on price while others compete on speed and accuracy.

The MCP Workshop (Exclusive to Blueprint and MeasureU Pro Members)

This isn't available anywhere else. Not as a standalone course. Not in other GTM training programs. The only way to access MCP training is through The Server-Side Blueprint Workshop.

Day 1: MCP Fundamentals

October 14

  • Understand MCP architecture
  • Set up MCP servers
  • Connect AI to business data
  • Basic automation workflows
Day 2: Advanced GTM Automation

October 15

  • Plain-English tag creation
  • Automated container auditing
  • Intelligent troubleshooting
  • Multi-client management
Day 3: Agency Implementation

October 16

  • Build MCP workflows
  • Automated reporting systems
  • Your Competitive Advantage
  • Future-proof your agency

Value of MCP Workshop alone: $1,497 (based on the 40+ hours per month it saves most agencies)

Meet your instructors: The experts who will guide you through server-side mastery

Manisha Mistry

Manisha Mistry

Instructor & Technical Marketer, MeasureU

The measurement marketing specialist who combines expertise across project management, e-commerce and data analytics into effective automation systems. Manisha specializes in Google Analytics 4, Google Tag Manager (web and server-side), BigQuery, and helping clients understand their complete customer journey from first visit through conversion across multiple traffic channels.

Fred Pike

Fred Pike

GTM Expert Instructor, Northwoods

A world-renowned expert in Google Analytics and Google Tag Manager. Fred is a sought-after speaker and educator who has led courses at industry-leading conferences including Conversion XL, MeasureSummit, and SuperWeek. As Northwoods' resident analytics guru, Fred specializes in driving website traffic optimization and understanding user interactions through advanced measurement systems.

Dan Murovtsev

Dan Murovtsev

Product Manager & GTM/sGTM Expert, Stape

The GTM and server-side Google Tag Manager specialist who shapes Stape's product development based on real-world implementation challenges. Dan brings deep technical expertise in server-side tracking deployment and optimization, ensuring the training reflects current platform capabilities and best practices.

Jeff Sauer

BONUS: Jeff Sauer

MeasureU Co-Founder

The educator who has trained thousands of marketers through MeasureU's comprehensive analytics programs. Jeff will join us for special sessions sharing insights on translating technical server-side concepts into practical business applications.

Simo Ahava

BONUS: Simo Ahava

Private Q&A Session

The legendary analytics expert whose blog posts have taught an entire generation of marketers. Simo will join us for an exclusive Q&A session covering advanced server-side strategies and industry trends.

This training is perfect for you if:

  • You're tired of explaining tracking discrepancies.
  • You want to deliver measurement systems that work.
  • You're ready to position yourself as the indispensable expert.
  • You have GTM experience but need server-side mastery.
  • You serve clients spending $10K+ monthly on advertising.
  • You want early access to AI automation.

This is NOT right for you if:

  • You're completely new to Google Tag Manager.
  • You only work with clients spending less than $5K/mo on ads.
  • You're looking for basic GTM training.
  • You prefer theoretical knowledge over hands-on implementation.
  • You can't commit to attending live sessions.

What happens when you ignore server-side tracking

Consultants in a race

Some consultants are sprinting ahead with server-side tools while others are left behind.

What You're Losing Every Month:

  • $15K+ in wasted ad spend per client
  • 30-50% invisible conversion data
  • Client confidence eroding daily
  • Competitors stealing your accounts

What Server-Side Masters Are Gaining:

  • 40-60% higher fees per project
  • Bulletproof client retention
  • Premium positioning in market
  • Waitlists of prospects wanting their expertise

Every Quarter You Wait:

  • Q1: Competitors implement server-side
  • Q2: Your clients start questioning data accuracy
  • Q3: Premium consultants dominate your market
  • Q4: You're forced to compete on price alone

The gap between server-side masters and everyone else is growing every quarter.

Your investment in mastery

The Server-Side Blueprint Workshop represents the most comprehensive server-side training available for consultants.

Product details
  • 6 Live Implementation Sessions ($1,497 value)

    Master every aspect of Stape server-side deployment with hands-on guidance.

  • Open Q&A With Instructors After Each Session ($997 value)

    Talk with your instructors after each live session to get input on your specific needs and client use cases.

  • MCP AI Workshop ($1_497 value)

    Exclusive 3-day training on Model Context Protocol automation in October.

  • Implementation Frameworks ($497 value)

    We provide you with workbooks, guides, and checklists to implement what you need.

  • Private Q&A with Simo Ahava ($297 value)

    Exclusive access to the analytics legend.

  • Agency-Level Stape Account Setup ($197 value)

    Walkthrough Stape’s Professional multi-client management options.

  • Lifetime Access to All Recordings ($297 value)

    Reference materials you can review anytime.

  • Exclusive Implementation Community ($497 value)

    Dedicated access to instructors on our MeasureU community to ask questions about your server side setup.

  • Server-Side Certificate of Completion ($997 value)

    Receive recognition for your hard work and skill

Total Value: $6,773

Choose your transformation level:

Standard Blueprint

$479 (Total Value: $6773)

Free for MeasureU Pro members

The complete mastery program with all server-side training, the exclusive MCP workshop, and all bonuses.

CLAIM STANDARD BLUEPRINT
Executive Fast Track

$897 (Total Value: $9767)

(Limited to 10 participants)

$418 for MeasureU Pro members

Everything in Standard Blueprint PLUS 6 Months Access to:

  • Private Slack channel with instructors ($997 Value)
  • Priority support during implementation ($1997 Value)
CLAIM EXECUTIVE FAST TRACK

Both options include our "Master It or Money Back" guarantee.

The "Master It or Money Back" guarantee

Complete the first 6 hours of server-side training. If you don't feel confident in your ability to implement Stape server-side tracking for clients, get a full refund.

Guarantee Seal

You literally cannot fail.

Zero Risk: Your Workshop Investment Applies to MeasureU Pro Membership

Your Server-Side Blueprint investment is 100% protected.

If you decide to upgrade to MeasureU Pro membership within 12 months of completing the workshop, your entire workshop fee becomes a credit toward your membership.

Here's how it works:

  1. Complete The Server-Side Blueprint Workshop
  2. Decide you want ongoing access to MeasureU's complete training library
  3. Apply your workshop investment as a direct credit to MeasureU Pro
  4. Continue your measurement learning at a reduced rate

What this means:

  • Standard and Executive Blueprint → Your $479 workshop investment is applied as a credit toward MeasureU Pro membership
  • No expiration pressure → 12 full months to decide
  • Complete risk elimination → Your workshop investment is never lost

This isn't just a workshop purchase - it's an opportunity to join MeasureU's professional measurement mastermind with full credit for your purchase. You can master server-side tracking immediately, then decide if you want access to our complete calendar of advanced measurement masterminds, workshops, and community.

Your risk is gone. Either you master server-side tracking and keep the skills forever, or you upgrade to Pro and continue your education with your workshop investment fully credited.

Frequently Asked Questions

Why you must decide by September 12th

This exact combination of server-side mastery and MCP automation will never be offered again at this price:

Manisha's consultant-focused teaching - typically reserved for Stape enterprise clients
Instructional and consulting experience from Fred Pike - get insights from a seasoned expert
Dan's engineering insights - usually only available to technology partners
Simo Ahava's legendary expertise - commands $5K+ for private consultations
Agency services background from Jeff Sauer - an invaluable resource for growing your business
Exclusive MCP workshop - not available anywhere else at any price
Founding member pricing expires after this cohort.
Executive Fast Track limited to 10 participants to ensure personalized attention.
Early bird pricing ends September 12th regardless of remaining spots.

Two ways to join The Server-Side Blueprint Workshop

CLAIM STANDARD BLUEPRINT - $479

Free for MeasureU Pro members

CLAIM EXECUTIVE FAST TRACK - $897

$418 for MeasureU Pro members

Registration closes September 12th or when Executive spots fill